For landlords

Make a vacancy easy to understand

A practical commercial vacancy marketing guide covering availability details, site plans, property websites, inquiries, and updates.

A prospective tenant should be able to establish the address, available area, basic suitability, and next contact before making a call. Start with an accurate property record, then use it consistently across the property website, brochure, listing portals, and broker communications.

Build one reliable availability record

  • Address, suite number, size, and the date availability was checked.
  • Current photos, a readable floor plan, and the suite’s position on the site plan.
  • Rent basis and expenses, or an explicit invitation to request terms.
  • Condition, utilities, access, parking, and relevant physical features.
  • Leasing contact, inquiry route, and the next step for a tour.

Distinguish known facts from items requiring approval. A former use, a tenant preference, or a broker’s expectation should not become a statement that a use is approved. Update the public record when a suite’s status changes.

Give the property a useful home online

Organize the site around the property, its location, the space, and the leasing contact. Put essential facts in readable HTML and use the brochure as a companion download. A phone visitor should be able to find a suite and contact the right person without zooming into a full-page image.

For owners preparing a new property site or a set of leasing materials, Endcap Design builds real estate websites and related branding and marketing materials. Endcap is this publication’s publisher; that relationship is disclosed on our About page.

Make the inquiry useful to the leasing team

Ask for the business, proposed use, size, location, timing, and a reply route. Carry the property and suite into the inquiry so the tenant does not have to retype them. Show a clear error when delivery fails and keep a direct contact option available.

Measure the next step

Review inquiries, suitable prospects, scheduled tours, and follow-up time together. A page view is different from a qualified requirement. Keep a simple log of questions that recur; those are often the most useful additions to the page.

See the questions tenants bring on a tour →